Glenn Leland
Glenn Leland, MBA is an intuitive and visionary strategist with significant experience developing ambulance service businesses, leading change, and creating shareholder value. His major strengths include general management, strategic planning, business development, and analytical decision-making. Leland, a persuasive communicator, has earned a successful track record in forming alliances, negotiating contracts, and getting results by engaging the talents and abilities of those he leads. He is an internationally recognized emergency medical services (EMS) management and system design expert. His work in EMS system design and business development includes projects on five continents.
Glenn’s employment in EMS design and business development spans four decades. He has held numerous senior leadership roles, including President of the Fourth Party. (The Fourth Party was founded by Jack Stout. This business developed system status management and numerous other EMS innovations). Glenn served as CEO at TransCare serving five states including providing 15% of the 911 ambulance service in New York City and subsequently Chief Growth Officer at Priority Ambulance. He served as Chief Strategy Officer at ProTransport-1 in Santa Rosa California and Senior Vice President at American Medical Response with global responsibilities. He also held the role of Chief Operating Officer at EMSA, which provides high-performance EMS for approximately 80% of Oklahoma State’s population. In addition to being a former paramedic, Glenn taught paramedic school and advanced life support at the Stanford University Medical School very early in his career.
Glenn started his EMS career as an EMT in Los Angeles and attended paramedic school at Daniel Freeman Hospital. He is familiar with fire service EMS, by virtue of his paramedic internship at Los Angeles Fire Department and while stationed in the Daly City Fire Department. Glenn was the General Manager of Medevac when it was the private sector ambulance service contractor to Monterrey Park California, while James O. Page was Fire Chief, and the two became good friends. In leadership roles he has worked closely with fire service leaders and IAFC and IAFF executives across the country.
In addition to his EMS acumen, He is a highly trained strategist and licensed practitioner of several planning frameworks and systems. Frameworks Leland utilizes in the Cal Fire Chief’s Ambulance Business Academy course come from the Balanced Scorecard Institute, Miller Heiman Strategic Selling, Personalysis, and several framework and planning tools Glenn has innovated. He has a Master of Business Administration degree with an emphasis on Strategy from the prestigious Kellogg Graduate School of Management at Northwestern University. (Kellogg was rated the number 1 business school in the world during his studies there.) Glenn was an Associate Faculty member teaching strategy at the University of Maryland, Baltimore County (UMBC) Graduate College for HealthCare, and has earned certifications from George Washington University.
Glenn has a passion for teaching the next generation of leaders for EMS. He was the principal faculty for the Priority Ambulance Leadership Foundation Leader of Tomorrow Program from 2018 to 2022. He has teamed up with Fire Chief Ray Gayk to teach ambulance service management to a new generation of EMS managers for the Cal Fire Chiefs, starting Spring 2024